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Email Marketing & Content Management Specialists
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Supermarket shelf ads 'next big thing' in marketing
Some of the world's largest companies are lining up to trial new in-store shelf marketing technology that is triggered when shoppers walk down an isle.
The Coca-Cola company, Colgate-Palmolive and Kraft foods are among the firms involved in the US trials of the ShelfAds technology.
Consumer activated video adverts are being hailed as the next big thing by some in the US. The ShelfAd device is being marketed by the US company, POP Broadcasting.
According to the World Advertising Research Centre (Warc), POP founder and chairman, Earl Littman, said: "This is the Holy Grail, the last eight seconds of the buying decision, this is where advertising could really work."
The venture is reportedly being backed by $1.3 million and the rates of the marketing medium will be $4 a day.
According to Warc, in store advertising is currently estimated to be worth $17 billion a year in the US alone. With its better placement and relative cheapness, the new shelf marketing medium could appeal to marketers over more conventional advertising mediums.
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