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Email Marketing & Content Management Specialists
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The Best Email Marketing Solution gets Better
Emaillabs, our chosen email marketing partner, is in the process of launching Version 4 of their world beating, award winning, email marketing service.
EmailLabs has been named a Top 25 ASP by ASPNews in 2003, 2004 and 2005, a Top 10 Email Service Provider by JupiterResearch in 2003, 2004 and 2005 and a ClickZ Marketing Excellence Award Finalist in 2003, 2004 and 2005.
LiaiseOnline Limited have worked with Emaillabs for 5 years. A perfect solution found on the web by Jon Davey, Managing Director, after a Flash email Easter card project for the MS Society had proven impossible to track.
“The Emaillabs ASP solution has served us very well. Our first approach was to find resellers. Marketing & PR companies that could add value to the solution by running the campaigns on behalf of clients. LiaiseOnline acting as a wholesaler. It’s buying power greatly assisted by working with reseller partners. This means that today it’s much cheaper for resellers to buy via LiaiseOnline rather than going direct.”
The new version of our email marketing platform is being rolled out across Emaillabs server farms as you are reading this and by mid November, LiaiseOnline’s resellers and end user clients will have the added benefit of an enhanced user interface with the ability to set rules/permission around each campaign.
Here’s how our partners describe the new version:
EmailLabs Version 4.0 New Feature Overview
EmailLabs is committed to providing clients the most advanced email marketing platform and tools in the industry. In September 2005, EmailLabs launched the fourth major version of its application, with key features including Web analytics and delivery reporting integrations, a dynamic content wizard and workflow task management system. Read about the new features below:
New Interface, New Look
The EmailLabs Version 4.0 enhancements were designed with a strong focus on usability, based on recommendations from a third-party design firm, who polled our clients for feedback and gathered data on their usage habits to improve ease of use of advanced features and better organize workflow.
Dynamic Content Wizard
A Wizard allows for easier formation of logic statements for dynamic content assembly and complex personalization. The wizard enables any marketer to easily create "one to one" email messages using a single template that dynamically assembles multiple sources of content personalized specifically to each recipient.
Technology Partner Integrations
The WebSideStory and Habeas integrations are the first of many technology partnerships that enable EmailLabs clients to achieve greater ROI from their email marketing programs.
WebSideStory/HBX – Mutual clients of EmailLabs and WebSideStory, a leading provider of on-demand digital marketing applications, can leverage data based on both Web site and email activity to target campaigns based on behavior – and create trigger campaigns on the fly.
Habeas - Integrated seedbox/delivery monitoring tool enables EmailLabs clients to improve the ROI of email marketing campaigns by assessing complete deliverability metrics while eliminating the hassle of logging in and out of separate services.
Workflow Task Management
The Workflow Task Management system enables email marketers to set up a workflow process and minimize mistakes, miscommunications and common errors. For example, a certain task can be designated as “Required”, and if the task is not completed the message cannot be sent. This feature is extremely useful for setting reminders for tasks that are often forgotten, such as setting up segmentation filters or finalizing the Text version.
Client users can also post notes with time/date stamps for other users, assign them to specific messages, and create and edit tasks in line with an organization’s business processes.
Content Library Directory System
Directory System helps users organize creative elements such as copy, images and templates, thereby supporting easy creation of complex personalized email campaigns and dynamic content.
Subfolders can be created to better organize data, images, templates and more.
Enhancers can be saved to the Content Library and reused for future messages.
If you would like to have a sneak preview of V4 then contact Jon Davey on 01753 852904.
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PRINTER FRIENDLY VERSION
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