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Email Marketing Popularity Continues to Rise
The success of email marketing shows no sign of letting-up according to a recent report from marketing company, Epsilon. High response levels and consumer trust have contributed to the continued adoption of e-marketing by astute marketers.
The Epsilon survey addressed over 400 email users. Results show that consumers have embraced the concept of email marketing, enjoy the convenience of shopping from home, and most importantly trust the process of email marketing. They expect to be approached by companies via email, indeed welcome the communication, and over 80% say they regularly click through to special offers that have come via marketing messages received through their email.
Significantly, a further 73% have made a purchase online as a direct result of receiving an email marketing communication. The survey also found that 86% or respondents later made an offline purchase, ie at a store, as a direct result of an offer or marketing message received by email. A further 51% said they had forwarded email marketing messages on to friends and family, and 78% said they have added email marketers websites to their address book. Proof, in other words, that email marketing is a valuable tool which really does work.
A spokesperson for Epsilon said “Consumers are attesting to the power of email marketing - they trust it, they respond to it, and they take proactive steps to ensure they get messages from companies they do business with.”
www.liaiseonline.co.uk
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